Instagram takes on YouTube with new IGTV app

Instagram Announces IGTV An Entertainment Hub With Hour Long Videos And Content From Social Stars

Instagram Announces IGTV An Entertainment Hub With Hour Long Videos And Content From Social Stars

Facebook-owned Instagram said on Wednesday it was adding a section dedicated to long-form video, expanding beyond its photo-sharing app roots in a competition among streaming services for consumers' time.

As previously expected, today Instagram has officially announced its new long-form video effort, IGTV. In addition, clips will not be limited to one minute like regular Instagram videos.

Rumors have circulated over the past few months suggesting that Instagram was preparing to allow longer videos on its platform. Some content is viewable on the Instagram app, but only for selected content creators.

If you're excited to launch your own IGTV channel, you'll only have to wait a little bit. Anyone can upload IGTV videos from the app or the web to start their own channel.

By launching IGTV, Instagram seems poised to compete with other tech platforms, such as Snapchat and YouTube, that have housed video from high-profile individuals and media organizations for years.

Facebook acquired Instagram for about $1 billion in 2012.

"Video is the way we hang out with friends and pass the time, but how we watch it is changing", Systrom said. We'll let you know when the Android app shows up. IGTV is different in a few ways.

Here's What The Cavs Are Offering For Kawhi Leonard
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First, being designed and meant for consumption on mobile devices means that videos on IGTV will be vertical and take up the entire screen, letting users hold the phone as they usually do while using it. It will allow creators to produce 4K vertical videos that are significantly longer than the current limit of 60 seconds.

We've made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app.

Instagram's IGTV is ultimately going to be a direct competitor to YouTube, but the company is also targeting Snapchat's Discover.

IGTV also has channels, just like a TV, but the channels are the creators themselves. You register for the YouTube Partner Program from within the Creator Studio section of your YouTube channel.

On Wednesday, the social media announced the new statistic at a press event alongside its new YouTube-rivalling video hub, IGTV. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day.

Today, yet another video service debuts, and it is backed by a major player in the social network space - Instagram. We hope it brings you closer to the people and things you love.

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