Walmart May Launch Streaming Service to Rival Netflix & Amazon

Walmart mulls video streaming service to rival Netflix, Amazon: report

Walmart mulls video streaming service to rival Netflix, Amazon: report

The three most popular online streaming services - Netflix, Amazon Prime and Now TV - have 15.4 million United Kingdom subscriptions. While the venture would be expensive, it could potentially aid Walmart in its ongoing battle against Amazon, which has taken a bite out of the profits of many brick-and-mortar retailers. Netflix's top plan is now priced at $14 per month, though that may soon change, while Amazon Prime Video is $8.99 per month.

Amazon Prime Video had a slightly larger year-on-year growth than Netflix, up by 32.7% to reach 4.8 million subscribers in Q1 of 2018. Walmart may also consider a no-cost ad-supported service, which sounds much like what Roku has with the ad-supported channels it features across its streaming devices. The streaming service Hulu offers ad-free subscriptions, though more basic plans include commercials and ads. The number of people paying for TV subscriptions with operators such as Sky, BT (BT) and Virgin Media, was 15.1 million. If Walmart wanted to launch its own original content, it would require a dedicated team and significant lead time.

If Disney has a compelling streaming service with 3,000 hours of exclusive content priced at $3.99 per month, Walmart will need a service that can compete on the merits, and there is no clear path to get there without spending big on exclusive content.

Samsung Galaxy Note 9 Promo Image Leaked
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The report doesn't specify what kind of series, movies or other forms of programming would be included if the company decides to make forward with their new SVOD service and the report also added that, at this point, Walmart may ultimately decide not to move forward with the streaming service. Anonymous sources told the publisher that the service would be US$8 a month alongside a free, ad-supported video service.

Vudu, however, is more buy-what-you-want, which seems to go against the monthly subscription models common today.

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