IN Focus: New season, new controversy in NFL

College ditches Nike athletic gear following company's Kaepernick deal

College ditches Nike athletic gear following company's Kaepernick deal

Nike uniforms are vestimenta non grata at the College of the Ozarks after the company's Colin Kaepernick ad campaign.

Former San Francisco quarterback Colin Kaepernick appears as a face of Nike Inc advertisement pictured on top of a building in San Francisco, California, U.S. September 5, 2018.

According to Edison Trends, an e-commerce research firm, Nike's online sales soared 31 percent following labor day weekend.

The two-minute ad highlights superstar athletes LeBron James, Serena Williams and others, and touches on the controversy of NFL player protests during the national anthem.

Nike doesn't release sales numbers, so Edison pulled real purchasing data from a panel of 3 million users to identify the upward trend.

Social media and political discussion were rife last week with users critical of Mr. Kaepernick burning or trashing their equipment and/or vowing never to buy the company's wares.

Ozarks, a small private Christian college in Missouri, said its athletic teams would no longer wear apparel manufactured by Nike.

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BA apologized in July after technology issues caused dozens of its flights to and from London Heathrow Airport to be canceled. It said customers due to travel could check in online as normal, as the incident had been resolved.

"I think Nike is trying to get out ahead of it and trying to do something special, and I think they've done that", Woods said Friday at the BMW Championship.

Nike has always positioned itself as an edgy brand, willing to innovate - and that is perhaps why they have been the first to put a foot forward in this issue and support Kaepernick's crusade.

Kaepernick drew national attention at the beginning of the 2016 season when he knelt during the national anthem before games to protest social injustice, in particular, the large number of police killings of African-Americans.

According to research analyst Edison Trends, the risk the US sportswear giant took after featuring Kaepernick who has been in the spotlight for his protests during the games national anthem' has paid off.

Jelena Damjanovic asked Simon Darnell, assistant professor at the University of Toronto's Faculty of Kinesiology and Physical Education, for his take on what it all means for Kaepernick - and Nike.

"If people say your dreams are insane, if they laugh at what you think you can do, good", Kaepernick narrates.

"But I think it's a bad message that they're sending and the goal of them doing it, maybe there's a reason for them doing it", Trump offered The Daily Caller in passing. "It's not about protesting the national anthem, and we're bringing light to that". "I honor the flag".

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