Amazon is reportedly working on eight new Alexa-powered devices

Amazon plans to release at least 8 new Alexa devices, including a microwave oven and in-car gadget

Amazon plans to release at least 8 new Alexa devices, including a microwave oven and in-car gadget

As well as a microwave and the in-car gadget, the new product line up is thought to include an amplifier, receiver, and subwoofer.

All of which underscores how the company, pun very much intended, is certainly at home sniffing out opportunities wherever it can to put new Alexa-powered gadgets in the hands of consumers.

It reflects Amazon's ambition to make its Alexa voice assistant ubiquitous, especially in areas where people spend most of their time, like the home and vehicle. JBL has released several smart displays equipped with Google Assistant.

As CNBC notes, Amazon could drive sales of its in-home devices through partnerships with home-installation companies - a strategy that Sonos has successfully used to bring its own Alexa-enabled speakers into homes.

Google's $130 (£105) Home speaker is triggered by the phrase "Hey Google" while Amazon's Echo uses "Alexa".

IPhone Xs and iPhone Xs Max available to pre-order from today
This week Apple announced the latest incarnations of its iPhone: the iPhone XS , the iPhone XS Max, and the iPhone XR . However Apple's third new iPhone , the XR, isn't available for preorders yet.

If the new devices are made and sold by Amazon, they would be in direct competition with similar devices made by Sonos and Garmin.

You can already use Alexa on GE's smart microwave, which, sadly, is not called the Funcooker. As an example - earlier this year, it teamed up with the home builder Lennar to add Echo speakers in some new homes. While all devices will have the ability to be connected with Alexa, only some will have Alexa built in. If CNBC's report is correct, it's clear that Amazon wants some of those products to be under its own umbrella even if that means expanding into new categories like kitchen appliances.

Amazon is also reported to be working on a secretive home robot.

It's unclear if the new devices will consist exclusively of collaborations between Amazon and other tech manufacturers, or if all of the devices will be made and sold by Amazon. With eight new Alexa-enabled devices, the company is working along that goal.

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