John Lewis Christmas advert

Embargoed to 0001 Thursday November 15 Undated handout image issued by John Lewis & Partners of their 2018 christmas advert The Boy & The Piano which stars Sir Elton John and his first hit Your Song. PRESS ASSOCIATION

Embargoed to 0001 Thursday November 15 Undated handout image issued by John Lewis & Partners of their 2018 christmas advert The Boy & The Piano which stars Sir Elton John and his first hit Your Song. PRESS ASSOCIATION

John Lewis and Waitrose employees were given the first opportunity to share the two minute and 20 second ad at 6am on Thursday before its launch on the store's social media channels, its website and in shops at 8am.

This year's John Lewis Christmas advert is no exception, as it features one very famous face and the gift that changed his life - yes, we're talking Elton John and a piano.

The story begins in present day and works backwards chronologically through Elton's life, right until the moment he received the special gift of his grandmother's piano that changed his life forever.

The advert titled, "The Boy and the Piano", features Sir Elton John playing his hit "Your Song" and how it's evolved over time.

John Lewis's Christmas advert has become a staple of the festive season, with many pronouncing the start of celebrations when they see it.

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A statement released by John Lewis explained: "The speculation in recent months around the costs associated with this year's ad is wildly inaccurate and our total spend is similar to previous years".

Taking to Twitter one fan moaned: "Elton John left the John Lewis meeting having secured a huge fee plus promo for his world tour and upcoming biopic".

As he plays it for the first time, the slogan appears: "Some gifts are more than just a gift". "That's the magical feeling we wanted to bring to life this year", explains Craig Inglis, customer director at John Lewis.

He explained: "I think Elton has enjoyed the process of making this tremendously".

Scenes have been recreated to show some of Elton's "most pivotal" moments over the past 70 years, including performing at his school recital in the 1950s and his West Coast stadium tour in the 1970s, as well as backstage moments and song recordings.

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