Samsung unveils modular micro LED displays at CES

iTunes and AirPlay 2 Coming to Samsung Smart TVs

iTunes and AirPlay 2 Coming to Samsung Smart TVs

The BBC has contacted Apple to ask whether the iPhone-maker is paying Samsung to add iTunes. At CES 2019, another dimension has been added into their relationship as Samsung has announced that Apple iTunes is coming to its Smart TVs. The iTunes app will give users access to their existing library and, more importantly for Apple, allow them to browse and rent or purchase movies and TV shows from the iTunes Store.

Starting in the spring, Samsung will include an iTunes app in its Smart TVs, the South Korean company announced Sunday at CES, the annual consumer technology conference in Las Vegas.

"By adding support for Apple AirPlay 2 and HomeKit, users can play content from their iPhone, iPad and Mac directly to SmartCast TVs, and enable TV controls through the Home app and Siri", Vizio CTO Bill Baxter said in a press release.

Apple has shared an official list of TVs that will support AirPlay 2.

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This seems to be a first step for Apple, which plans to launch its own Netflix-style streaming service in the future, complete with funded original programming.

The move represents a concession from the U.S. company, which had previously encouraged iTunes users to buy its £179 Apple TV box as the best way to watch material purchased from its iTunes Store. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. In 2003, Apple opened up iTunes to Windows PCs, which Apple co-founder Steve Jobs likened to "giving a glass of ice water to someone in hell". About one year ago, Apple finally allowed Amazon's Prime Video app onto its Apple TV. Individuals screens could be combined to create massive displays, which the company calls The Wall TV.

For the last couple years, Apple has been placing more importance on its services business, which continues to grow while iPhone sales plateau. Details are still very thin on this deal and LG has not confirmed what older models if any will be getting AirPlay support.

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