Facebook's profit reached a record $6.9 billion last quarter

Trust Trumps Money For Facebook As It Gears For 2018 Earnings

Trust Trumps Money For Facebook As It Gears For 2018 Earnings

Facebook, Inc. (NASDAQ: FB) shares are surging after reporting a big fourth-quarter earnings beat. As a group, equities research analysts predict that Facebook, Inc. will post 7.33 earnings per share for the current year.

"Over time, we expect family metrics will play the primary role in how we talk about our company, and we will eventually phase out Facebook-only community metrics", Facebook's CFO Dave Wehner said during the call.

Revenue soared 30 per cent from a year ago to $16.9 billion while the number of people using Facebook monthly rose nine percent to 2.32 billion, the company said in its fourth quarter update. The social networking company reported $2.38 earnings per share for the quarter, beating the Zacks' consensus estimate of $2.18 by $0.20.

This quarter, Facebook users rise in both Europe and the USA, regions where numbers were either flat or went down last quarter. It exceeded revenue expectations and as well had massive growth in users.

Aaron Goldman, CMO, 4C Insights, said: "Facebook's Q4 performance represents continued advertiser confidence in the company's suite of platforms".

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Zuckerberg controls 60 percent of voting shares through a dual-class stock structure in the California-based social networking giant which is turning 15 in February this year. "This is going to be a long-term project that I think will probably be to whatever extent we end up doing it in - a 2020 thing or beyond", said the Facebook CEO. During the fourth quarter, the public learned more about how it let Russian Federation manipulate users in campaigns that continued through the 2018 USA midterm elections. FMR LLC now owns 124,255,610 shares of the social networking company's stock worth $20,435,077,000 after acquiring an additional 2,132,804 shares in the last quarter.

He may be referring to the company's plans to allow Messenger, Instagram, and WhatsApp users communicate with each other.

The company also warned that revenue growth will slow because of shifts in its advertising business.

However, Facebook still grew its ARPU significantly across all four regions, indicating that advertisers weren't deterred by its headline-dominating privacy and security issues.

As the number of ad placement options grows, it's getting more complicated for marketers to target audiences across Facebook's properties.

User growth across Facebook, Instagram and WhatsApp. The company announced that each month, a new high of 2.7 billion people used Facebook, Instagram, WhatsApp, or Messenger. It's important to remember there will be almost 1.9 billion Internet video users by 2021, a statistic that seems to have been adopted into the very core of Facebook's global strategy.To this point, Facebook remains one of the few platforms that can claim a truly global presence - in 2019, the number of Facebook users in China is expected to reach 56.58 million.

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