Google merges Nest and Home brands

Google announces Nest Hub Max, consolidates smart home gadgets under the Nest brand

Google announces Nest Hub Max, consolidates smart home gadgets under the Nest brand

Instead of having smart speakers from Google and smart home speakers from Nest, everything will be Nest. The search giant acquired Nest years ago. To make things more logical, that device will be known from now on as the Nest Hub.

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At this year's Google I/O developer conference, CEO Sundar Pichai and other executives took to the stage to announce a slew of new products and services including a mid-range Pixel 3a lineup, rebranded Nest devices, and a smarter Google Assistant. That confused us for a while but apparently, the rumors are true.

Your Google Nest Hub should appear in the list, so tap this and then click Next.

This can be a head-scratching moment but yes, Google and Nest combined their powers once again, re-branding old products. Hub Max will also compete with Facebook's Portal devices. Control your Nest thermostat from a Harmony remote, or have your lights turn off automatically when you leave the house. Project Mainline will allow Google to deliver modular updates with the help of the Google Play Store system used for app updates.

It also brings the Nest story full circle, from acquisition by Google in 2014, to demerging into the Alphabet umbrella in 2015, to reabsorption by Google in 2018.

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The Nest Hub Max features a 10-inch HD display, a camera with built-in Nest Cam features, and stereo sound with a rear-facing woofer. It's basically the Home Max. All the existing products under Google Home hub and all the upcoming products will be enlisted under this brand.

The Google Home Mini is a smart speaker that can perform all the functions of the Google Home Hub except those that need a display. Control4 is advising users to wait to make any changes to their "Works with Nest" or Google accounts until after the new driver has been installed.

The device comes with a wide-angle lens, microphones, and machine learning. Google says all facial recognition processing happens locally, and that no personal data will be sent over the internet.

The Nest Hub Max is also created to be a single device which will also serve as an entry point to the Google entire smart home range of different features. It'll be priced at $229. It will also be available in the United Kingdom and Australia for £219 and AUS$349 respectively. It runs on Android but a simpler version.

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